The last two years Dutch Household store HEMA brought extra attention and love for the LGBTI community during pride Amsterdam. In 2016 t-shirts with typical Dutch food like HEMA sausages and Tompoes. In 2017 you could order t-shirts for support, but you didn’t know if you got a male or female name that you gonna love and just showed that it doesn’t matter which gender is on your t-shirt.
This year at the 1st of August HEMA organizes same-sex weddings during the pride in Amsterdam. Love is for everybody and HEMA has the same thoughts about it. Crazy enough it is not in every country possible for two people with the same gender to get married. With this concept they want to bring attention and to show that you have to celebrate all love!!!
The couples that are going to marry are selected in co-operation by COC Netherlands (organization for the LGBTI community) According to Tjeerd Jegen, CEO of HEMA, “there has to be a change for something that can happen in The Netherlands for 18 years now and in some European countries not. Same-sex couples should have that right to celebrate their love and that’s why we want on the 1st of August during Pride Amsterdam to give this some extra attention. Love is for everybody, no matter who you love. We gonna make this their best day of their life”!!!
The ceremony will take place in a church in Amsterdam and through the social media canals of HEMA everybody can witness this joyous moment. HEMA caters the whole wedding party from flowers, wedding cake to ring and beautiful wedding costumes. Every ceremony will look amazing and will be a day to never forget.
Congratulations already to all three couples and make this a wonderful and loving wedding day with lots of great and caring wedding years ahead. Great project to show the world love is all it takes to get married and not your gender!!!
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Lesley Middleton, owner of PINK IN OUR LIVES