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Cher stars in a new UGG’s campaign, and frankly, we’re obsessed.

The music legend proves she is also the queen of comfort as she stars in the Southern Californian brand’s new campaign, ‘Feel’, which dropped on Tuesday (4 January).

Photographed and filmed in her Malibu home by photographer Neil Favila and directed by Kauai Moliterno and Michael Barth, the ‘Believe’ singer wears two of UGG’s most iconic shapes, including the Classic Mini and the Coquette, and does so flawlessly.

“I’ve spent a lifetime of people either hating me or loving me. I mean, you want to be loved, but finally, it’s like ‘f**** it,” she says in the film.

Variety Magazine reported that since the campaign had dropped, it has caused a 1,280% spike in demand for UGG. Her impact.

We can all agree, to paraphrase Shawn Mendes, it’s giving us… iconique.

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