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Riverdale star KJ Apa has been announced as the new face of Lacoste underwear. 🐊πŸ”₯

The New Zealand actor, 24, left fans gagged on Monday (10 January) with a series of stunning campaign images that see the star sporting both black and white pairs of the iconic French brand’s underwear.

Apa, who stars as Archie Andrews in the hit CW show, previously demonstrated his allyship with the LGBTQ community in 2018 when he condemned “very disappointing” homophobic comments by Australian rugby star Israel Folau.

“Our role as Christians is to LOVE not Judge”, Apa commented in an Instagram story that included a screenshot of Folau remarking that God’s plan for gay people is “hell”.

“What gives you the right to condemn?” the actor continued. “Are you perfect? Sit down”.

You have our heart, Archie.

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