A BITE OUT OF OUR PINK WORLD www.pinkinourlives.com
Love conquers all they say, and for the Greater Fort Lauderdale Convention & Visitors Bureau, it also helps to win awards. Their great LGBT “Love is Love campaign” from the beginning of this year got awarded. #CONGRATULATIONS
Fort Lauderdale’s tourism bureau won 7 Flagler awards for its successful ‘Love Is Love‘ gay marriage marketing campaign. The project won The Henry (gold) award in the Creativity in Public Relations category at the annual Flagler Awards, as well as an award in the Mixed Media Campaign and ‘Best in Show’. It also received a bronze award for Special Event for its “The Beach Looks Good on You” event in Washington DC and several others.
Greater Fort Lauderdale celebrated marriage equality in Florida by hosting a historic wedding with Pride. 100 couples were invited to say “I Do” during a Fort Lauderdale beach ceremony on Thursday, February 5, 2015.
This “Love is Love initiative” included a mass wedding celebration with 100 same-sex and straight couples exchanging or renewing their vows in Fort Lauderdale following an international advertising campaign promoting the destination for LGBT celebrations, following the legalization of gay marriage in the state of Florida on 6 January 2015.
Pop star Lance Bass, former NSYNC member and Dancing with the Stars alum was the official 
ambassador of the celebration, which he attended with husband Michael Turchin. They got married themselves at the 20th of December 2014
and Lance shares the same pioneering spirit of advocating for LGBT equality that they embody in Greater Fort Lauderdale. Lance was thrilled to be a part of their historic moment on the same day he shared his own personal wedding with the world broadcasted. They celebrated this day with couples from across the nation and from as far away as London, Italy and South America.
“While we can measure the success of the ‘Love is Love’ campaign with numbers and
awards, this initiative was about creating a memory, a lasting impression, and a genuine celebration of marriage equality,” said Nicki E. Grossman, president of the Greater Fort Lauderdale tourism bureau in a statement. “To us, the success is measured in smiles, happy tears and hugs. And there were lots of those.”
Find out more at: http://www.sunny.org/love-is-love/
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Big kiss,
Lesley Middleton