We’re still in bits over this beautiful, trans-positive Christmas commercial
“a reflection of acceptance, respect and above all tolerance.”
Whisky brand J&B has been praised for its latest Christmas commercial, titled ‘She’, which was shared at the beginning of December and celebrates the transgender community.
The Spanish advert features an an older person taking their wife’s lipstick and locking themselves in the bathroom to apply it, in secret.
As the advert progresses, they began adding to their hidden make-up collection and learning how to apply it, growing more and more confident.
Then, a character who appears to be their trans granddaughter arrives at their house, initially introduced as Alvaro. They take them to the bathroom and give them a makeover with the hidden makeup.
When they both walk back out to the rest of the family, Alvaro’s true name, Ana, appears on the screen, as the family show Ana a warm and accepting embrace.
J&B explained: “It is a Christmas story that tells the beautiful story between a grandfather and his granddaughter, and how the love that unites them is so great that it overcomes any prejudice or barrier that may separate them. This story is a reflection of acceptance, respect and above all tolerance.”
Like, share, and follow our page Pink In Our Lives for more!
If you want to receive our newsletter, just SUBSCRIBE for FREE at www.pinkinourlives.com and our social media at https://linktr.ee/pink_in_our_lives