Ford made a “Very Gay Raptor” F-150 pickup! #pinkinourlives #pride

The car company created the new gold and rainbow-colored #VeryGayRaptor truck as a clapback to haters louder than any social media post could be.

A Ford distributor in Germany has made a splash with a loud clapback to customers who denigrated the color of the car company’s F-150 Raptor pickup trucks. The truck is adorned with rainbows and a big heart and covered in a sparkly gold wrap.

In a video posted to social media, Ford showed comments that called the truck’s Performance Blue color “very Gay.” Others demanded Ford paint the car black and gold.

‘Very Gay’ was a compliment, right? ?? #VeryGayRaptor pic.twitter.com/vOYJfwHANH
— Ford Europe (@FordEu) June 25, 2021

Ford clapped back by showing what a really gay car would look like and showed an animation of the car being painted gold and rainbow colors and wished viewers a happy Pride. The video was released to chastise people who used the word “gay” as an insult.

But then Ford actually produced a rainbow truck like in the video. The company also wrapped a 1998 Ford KA in rainbow colors to commemorate the first year they participated in the LGBTQ Pride parade.

So a while back we were introduced to a fantastic video of the #VeryGayRaptor by @FordEu – well they've only gone and made us a real one! Currently in Cologne for Pride #LGBTQ #ally https://t.co/Mu2IPDTWQG pic.twitter.com/kBGdOCXlMP
— Ed Rogers (@EdRogers89) August 28, 2021