Sprite created a 1 and a half minute advertisement leading up to Pride in Buenos Aires, which was held on the 2nd of November.
The new ad from Sprite celebrating Pride with the hashtags #NoEstasSolx (you are not alone) and #Orgullo (pride) has gone internationally viral, not just alone in Argentina. The Coca-Cola Company-owned soda brand’s commercial was created with help from the Santo advertising agency and Federacion Argentina LGBT to help celebrate Pride.
The 1 minute, 35 second ad features a mom helping her son with makeup, a grandmother helping her grandson get dressed in drag, a girl helping her trans brother, a family painting a Pride flag, and a dad driving his son and his son’s boyfriend to Pride.
The closing scene features a dad watching their child joining the parade’s festivities, as the message “Pride: What you feel when someone you love chooses to be free” fades into the screen (on the version tweeted out by Sprite Argentina and shown in Argentina, this message is in Spanish.) It got a compiling over 3 million views on Twitter alone.
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